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Square8 vs. Muse

Muse is Meta's AI agent for small businesses in North America. Square8 AI workers take over defined roles for companies in Switzerland and Europe, with their own identity and Swiss or EU hosting: ready-made roles in 30 minutes, every other role built with you by Square8 engineers.

At a glance

Square8

AI workers hired into a business role, with their own name, email address and phone number. They work in your tools, report to a human manager, log every action and run on Swiss or EU infrastructure.

Muse

Muse for Small Business, launched by Meta in September 2026. It connects to a small business's tools to plan, draft and act, and is available in the US and Canada only.

Feature by feature

FeatureSquare8Muse
Named AI worker with its own identityYesName, role, avatarNot stated publicly
Own email addressYesOn your domainNot stated publicly
Phone callsYesNot stated publicly
Works in SlackYesYesSlack connector
Works in Microsoft TeamsYesNot stated publicly
Works in Microsoft 365 / Google WorkspaceYesMail, calendar, documentsPartlyInbox and calendar triage, no Microsoft connector listed
Uses the browser for tools without an interfaceYesNot stated publicly
Built for business roles, not developersYesYesSmall business owners
Human sign-off before sensitive actionsYesYesNothing is sent or spent without approval
Audit trail of every actionYesNot stated publicly
Hosted in Switzerland or the EUYesNoAvailable in the US and Canada only
GDPR and Swiss DSG compliantYesNot stated publicly
Bring your own LLMYesNot stated publicly
Built with you by the vendor's engineersYesFor custom roles, with a customer success managerNoConnect your tools yourself
Ready-made rolesYesLive in 30 minutesPartlyExample prompts
PricingPer AI worker, depending on the role. Talk to us for an offer.Free with usage limits, paid plans without public prices.

YesPartlyNoNot stated publicly

Which one fits?

Choose Square8 if

  • Your company is in Switzerland or Europe
  • You work in Microsoft 365 and Teams
  • You want a named AI worker per role with an audit trail

Choose Muse if

  • You run a small business in the US or Canada
  • You mainly work with Meta's products and want a free start

Frequently asked questions

Can I use Muse in Switzerland or Europe?

At the time of checking, Muse for Small Business was available in the US and Canada only. Square8 AI workers are built for companies in Switzerland and Europe and run on Swiss and EU infrastructure.

What is the difference between Square8 and Muse?

Muse is a self-serve agent for small business owners. Square8 hires a named AI worker into a defined role, with its own email address and phone number, a human manager and an audit trail. Ready-made roles go live in 30 minutes, every other role is built with you by Square8 engineers.

Does Square8 work with Microsoft 365?

Yes. Square8 AI workers work in Microsoft 365 and Google Workspace, Outlook and Gmail, Teams and Slack.

Information about other products is based on their public websites and announcements as of 1 November 2026 and may have changed since. All trademarks belong to their owners. Spotted something outdated? Write to us at hello@square8.ai.
Sources: about.fb.com/news/2026/09/introducing-muse-small-business/, techcrunch.com/2026/09/29/meta-is-expanding-its-ai-agent-muse-to-small-businesses/

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Ready-made roles go live in 30 minutes. Custom roles are built with you in 4 to 6 weeks.