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Square8 vs. Instinct

Instinct is a personal assistant for private errands. Square8 AI workers work for a company: they take over a business role inside your team's tools, report to a human manager and log every action.

At a glance

Square8

AI workers hired into a business role, with their own name, email address and phone number. They work in your tools, report to a human manager, log every action and run on Swiss or EU infrastructure.

Instinct

An invite-only personal AI assistant that you text or call. It uses a phone and a computer to run errands like bookings, orders and calls to companies.

Feature by feature

FeatureSquare8Instinct
Named AI worker with its own identityYesName, role, avatarPartlyOne assistant per person
Own email addressYesOn your domainYesOwn address
Phone callsYesYesText or call it
Works in SlackYesNot stated publicly
Works in Microsoft TeamsYesNot stated publicly
Works in Microsoft 365 / Google WorkspaceYesMail, calendar, documentsNot stated publicly
Uses the browser for tools without an interfaceYesYesUses a computer and phone
Built for business roles, not developersYesNoPersonal and consumer tasks
Human sign-off before sensitive actionsYesPartlyChecks back when it needs input
Audit trail of every actionYesNot stated publicly
Hosted in Switzerland or the EUYesNot stated publicly
GDPR and Swiss DSG compliantYesNot stated publicly
Bring your own LLMYesNot stated publicly
Built with you by the vendor's engineersYesFor custom roles, with a customer success managerNoInvite-only, self-serve
Ready-made rolesYesLive in 30 minutesNot stated publicly
PricingPer AI worker, depending on the role. Talk to us for an offer.No public pricing.

YesPartlyNoNot stated publicly

Which one fits?

Choose Square8 if

  • You need an AI worker for your company, not for private errands
  • The work happens in your company's mail, calendar, Slack, Teams and systems
  • You need an audit trail, sign-off gates and Swiss or EU hosting

Choose Instinct if

  • You want a personal assistant for your own errands
  • You have an invite

Frequently asked questions

What is the difference between Square8 and Instinct?

Instinct is a personal assistant for private errands. Square8 AI workers take over business roles for companies, inside the company's tools, with a human manager and an audit trail.

Can Square8 AI workers also make phone calls?

Yes. Square8 AI workers have their own email address and phone number and can call you when something needs a quick decision.

Can a Square8 AI worker also help with personal errands?

Yes, if you want. Our Executive Assistant can take care of personal errands for the person she supports, inside the rules your company sets.

Information about other products is based on their public websites and announcements as of 1 November 2026 and may have changed since. All trademarks belong to their owners. Spotted something outdated? Write to us at hello@square8.ai.
Sources: instinct.com, techcrunch.com/2026/09/09/viral-ai-assistant-instinct-now-has-its-own-email-address/

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